C.R. England Mock Strategic Communication Case

The purpose of this assignment was to develop strong key publics, strategies and tactics in order to fulfill the company’s goal: In order to prevent future regulations and strengthen profitability, CR England must change negative public perception towards truck drivers.

The key publics we chose were CR England Employees, Annoyed Travelers and Commuters, Teen Drivers and Legislators. We had a variety of messages, strategies, and tactics to fulfill our goal (found at the end of the report).

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