I managed content strategy, designs requests and copy for Sweeto Burrito and a few of their chains (Provo, Orem, Spokane).
We had a weekly themed editorial calendar:
- Monday: Food Feature
- Tuesday: Tag Team
- Wednesday: People
- Thursday: Throwback Thursday or This Day In History
- Friday: Food Fight
We had a lot of engagement with Tag Team Tuesday, especially as we did it consistently. The Spokane page saw the best results (because the owner boosted the post and was really good in engaging with the audience). They would get at least 40 comments on each posts. People soon became conditioned to engaging on Tag Team Tuesday to win the free meal.
Here are examples of each theme: