Our goal in this mock campaign was to raise awareness and patronage of local Utah businesses by promoting Small Business Saturday. Our mock client was Utah First. We worked in a group of four. My responsibility was to come up with the Instagram posts and work with Kirsten in making sure Facebook posts aligned.
We developed a full, strategic communications plan for the Orem Fitness Center. This plan includes research, key publics, strategies, tactics, budget and calendar. Our instructor gave our plan to Orem Fitness Center management after the semester was over.
The purpose of this assignment was to develop strong key publics, strategies and tactics in order to fulfill the company’s goal: In order to prevent future regulations and strengthen profitability, CR England must change negative public perception towards truck drivers. The key publics we chose were CR England Employees, Annoyed Travelers and Commuters, Teen Drivers … More C.R. England Mock Strategic Communication Case
The purpose of this assignment was to focus on the research that is gathered before producing an effective campaign. The objective of the research was to develop a long-term solution in defusing the issue of complaints about lofty compensation of executives. This was our communication plan after doing our research: We believe that it would … More ExxonMobil Mock Research Case